2K Hires Apex Legends Lead to Revitalize Troubled Action Game Project Ethos

The renowned publisher has secured Ben Brinkman from Respawn Entertainment to lead the studio crew at their internal studio, which is currently working on the forthcoming third-person action-packed title known as Project Ethos.

Management Change Follows Poor Response

Brinkman assumes the role of studio head at the development studio following the departure of previous head Michael Condrey, who was removed from his post due to Project Ethos' disappointing unveiling last autumn.

Recently, 2K president a key figure informed employees about this organizational change through an internal memo, which stressed that playtesting had revealed the need for a distinct vision.

Ismailer stated that the developers is now overhauling Project Ethos with a renewed focus, aiming to address community desires.

Trend of Strategic Acquisitions

The news mirrors a similar action taken by the publisher in August, when they brought on an industry veteran from Blizzard to contribute to the beloved franchise studio Cloud Chamber.

Below is the entire content from the president's announcement:

Dear Team—

I understand you all just finished your town hall - I trust you’re as thrilled as I am with the positive developments. Last time I shared you all a message, I stated the following: “I believe in this group. You all are some of the most dedicated and innovative designers we have had the opportunity to work with - and we’re excited for that partnership to endure.”

Through your commitment and flexibility, particularly over the last year, you continue to prove that.

The gamer responses from last fall’s Project ETHOS playtest was enlightening. It affirmed the promise of a roguelike shooter but indicated we still had improvements to make. It highlighted the requirement for a more distinct identity.

The progress is encouraging to see how far you’ve progressed. You accepted the input to heart and revamped the title with a renewed goal - one that’s poised to achieve its potential to our audience.

The trust in this project strengthens every day. To further the outstanding progress you’ve made, It is a pleasure to introduce the new hire as the incoming Lead of the team. After some time of talks, he officially joins us on Monday, October 20.

His leadership and expertise in the PVP shooter genre is vast, having dedicated the past decade and a half producing and leading some of the most popular franchises in the industry, for example the acclaimed shooter, and most recently, the battle royale hit.

Let’s together in welcoming Ben next week. We are all excited to keep witnessing the progress of Project ETHOS in the months to come.

David

Background of the New Head

Brinkman presently serves in the role of senior developer and head of production at the renowned studio for their flagship title. Brinkman previously was employed at major gaming companies in diverse production roles on the Call of Duty games, and, prior to that, had periods at other industry leaders.

Title Details and Vision

Project Ethos was announced in last year alongside a early access event. Then, 31st Union presented the title as a "no-cost, third-person perspective roguelike hero shooter and an exciting evolution on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to fit your unique tactics," the game's pitch reads. "Face the rivals with fresh skills, risks, and obstacles that shift every round. Will you leave securely with your collected items? Alternatively go big, put it on the line, and hope your group can earn top ranking? The decision is yours."

The game has not yet received an confirmed launch window or platforms, but fans can expect additional details as production continues.

Susan Juarez
Susan Juarez

A Milan-based cultural historian and festival enthusiast with a passion for sharing local traditions and events.