The platform is rolling out a new feature that enables them to lessen the quantity of AI-created videos appearing in their timelines. This step comes as the service revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global rollout. This development coincides with a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to educational videos, and we intend to give people the ability to see more or less of that, according to their own choices,” said a company executive.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its network tagged as AI-generated. In total, over 100 mn pieces of content are submitted to the app every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the level of AI-generated videos they view by accessing the “manage topic” option in the platform and picking the AI content topic. Other topics that currently be controlled under the setting encompass politics, style, aesthetics, and movement.
Platform Guidelines
The platform’s rules mandate users to label convincing AI-generated content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable AI video that is without a tag can be deleted under its user guidelines.
Additionally, the app will from now on apply an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is designed to help prevent users from attempting to bypass the tagging system.
AI Literacy Programs
The company is furthermore introducing a two million dollar awareness program for specialists and organizations to produce informative material about using AI responsibly. This initiative will benefit non-profit groups focused on teaching programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, during discussion over intentions to cut jobs for numerous review team members in the UK. TikTok is planning to reduce a significant number of roles in its user protection department in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can protect employees by removing the most harmful content before it gets reviewed by staff. TikTok announced a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
